Privacy Policy
Privacy Policy
Last Updated: March 2026
At Sweet Zenith, your privacy is as important to us as the sweet dreams our pajamas help create. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sweetzenith.com or make a purchase from our store. Please read this policy carefully.
1. Information We Collect
We collect information to provide better services to our customers and to make your shopping experience as cozy and seamless as our pajamas.
1.1 Personal Information You Provide to Us
When you create an account, place an order, sign up for our newsletter, enter a promotion, or contact us, we may collect:
Category Examples
Identity Information Full name, username, password
Contact Information Email address (sweetzenith@outlook.com), phone number
Address Information Billing address, shipping address
Payment Information Credit/debit card details, PayPal information (processed securely through third-party providers — we never store full payment details on our servers)
Order History Products purchased, order dates, order value
Family Information Children's names, ages, and sizing preferences (if you choose to provide them for better fit recommendations)
Communications Emails you exchange with us, customer service inquiries
Preferences Favorite products, sizing preferences, wishlist items
Reviews and Feedback Product reviews, ratings, and comments
Special Occasions Birthdays or special dates (if you choose to share for personalized offers)
1.2 Information Collected Automatically
When you visit our website, we may automatically collect:
Category Examples
Device Information IP address, browser type and version, device type, operating system
Usage Information Pages you view, time spent on our site, clickstream data
Referral Information Referring website addresses (how you found us)
Location Information Approximate geographic location (city/country level)
Shopping Behavior Items viewed, items added to cart, search queries
Session Information Date and time of visit, duration of visit
1.3 Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar technologies to enhance your experience:
Why We Use Cookies:
Keep items in your shopping cart while you browse
Remember your login information for faster checkout
Understand how you use our website to improve it
Personalize your shopping experience
Show you relevant products and offers
Remember your family's sizing preferences
Analyze website traffic and performance
Types of Cookies We Use:
Cookie Type Purpose Duration
Essential Cookies Required for website functionality (shopping cart, login, security) Session to 1 year
Performance Cookies Help us understand how visitors use our site (Google Analytics) Up to 2 years
Functional Cookies Remember your preferences and settings Up to 1 year
Targeting/Advertising Cookies Used to deliver relevant ads and content Up to 90 days
Social Media Cookies Enable social media sharing and integration Varies
Managing Cookies:
You can control cookies through your browser settings. Most browsers allow you to:
View what cookies are stored
Delete individual or all cookies
Block cookies from specific sites
Block third-party cookies
Set preferences for future cookies
Please note that disabling cookies may affect website functionality, including the ability to complete purchases, save items to your cart, or log into your account.
2. How We Use Your Information
We use the information we collect for various purposes, including:
2.1 Order Processing and Fulfillment
Processing and fulfilling your orders for children's and adult pajamas
Communicating with you about your purchases (order confirmations, shipping updates)
Handling returns, exchanges, and refunds
Providing customer support and answering your questions
Sending payment confirmations and receipts
2.2 Improving Your Experience
Personalizing your shopping experience
Recommending products you might like based on your browsing and purchase history
Remembering your family's sizing preferences for faster checkout
Remembering items in your cart
Saving your wishlist and favorites
2.3 Website Optimization
Analyzing how customers use our website
Identifying and fixing technical issues
Improving our product offerings and website design
Conducting market research and analysis
Testing new features and functionality
2.4 Marketing and Communications
With your consent where required, we may use your information to:
Send promotional offers, discounts, and newsletters
Notify you about new arrivals in our children's and adult pajama collections
Conduct surveys and gather feedback
Show relevant advertisements on social media and other platforms
Send birthday or special occasion offers (if you've shared this information)
Remind you about items left in your cart
2.5 Legal and Security
Detecting and preventing fraud or unauthorized transactions
Complying with legal obligatio
ns and regulatory requirements
Protecting our rights, property, and safety
Enforcing our Terms of Service
Responding to legal requests and preventing harm
3. Sharing Your Information
We respect your privacy and do not sell your personal information to third parties. However, we may share your information with trusted partners who help us operate our business:
3.1 Service Providers
Provider Type Examples Purpose
Payment Processors PayPal, Stripe, Klarna, Afterpay, Affirm Process your payments securely
Shipping Carriers USPS, UPS, FedEx, DHL, Canada Post, Royal Mail Deliver your pajamas to your doorstep
Email Marketing Platforms Klaviyo, Mailchimp Send order updates and promotions
Website Analytics Google Analytics, Shopify Analytics Understand how visitors use our site
Customer Support Tools Gorgias, Zendesk, Re:amaze Provide timely assistance
Review Platforms Yotpo, Trustpilot, Judge.me Collect and display customer reviews
Advertising Partners Facebook, Instagram, Google, Pinterest Show relevant ads to you
Inventory Management Inventory management systems Track and manage stock
These providers are contractually obligated to protect your information and use it only for the services they provide to us. They cannot sell or use your information for their own purposes.
3.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities, including:
Court orders, subpoenas, or other legal processes
Government agencies or regulators
Law enforcement investigations
To protect the rights, property, or safety of Sweet Zenith, our customers, or others
3.3 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control via email and/or prominent notice on our website.
3.4 With Your Consent
We may share your information for other purposes with your explicit consent.
3.5 Aggregated Data
We may share aggregated, anonymized data that cannot identify you personally with partners for research, marketing, or other purposes.
4. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
4.1 For All Users
Right Description How to Exercise
Access Request a copy of the personal information we hold about you Email us
Correction Request that we correct inaccurate or incomplete information Email us or update in account
Deletion Request that we delete your personal information, subject to certain exceptions Email us
Opt-Out of Marketing Unsubscribe from marketing emails at any time Click "unsubscribe" in emails or email us
Objection Object to certain types of processing Email us
To exercise any of these rights, please contact us at sweetzenith@outlook.com with your specific request.
4.2 For California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right Description
Right to Know Request what personal information we collect, use, share, and sell
Right to Delete Request deletion of your personal information
Right to Correct Request correction of inaccurate personal information
Right to Opt Out Opt out of the sale of your personal information (we do not sell personal information)
Right to Limit Use Limit use of sensitive personal information
Right to Non-Discrimination No discrimination for exercising your privacy rights
Sensitive Personal Information:
We do not collect "sensitive personal information" as defined by California law except for:
Account login credentials (username/password)
Payment information (processed by third parties)
Do Not Sell My Personal Information:
Sweet Zenith does not sell personal information as defined under the CCPA. We do not exchange your information for monetary or other valuable consideration.
Financial Incentives:
We may offer promotions, discounts, or loyalty programs that require providing personal information. These are based on our reasonable assessment of the value of such information and are not discriminatory.
Verification:
To exercise your California privacy rights, please contact us at sweetzenith@outlook.com with "CCPA Request" in the subject line. We will need to verify your identity using information you provide.
4.3 For European Union Residents (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):
Right Description
Right to Withdraw Consent Withdraw consent at any time where processing is based on consent
Right to Data Portability Receive your data in a structured, commonly used, machine-readable format
Right to Restrict Processing Restrict processing in certain circumstances
Right to Object Object to processing based on legi
timate interests
Right to Lodge a Complaint Lodge a complaint with a supervisory authority in your country
Legal Basis for Processing:
Processing Purpose Legal Basis
Order fulfillment and customer service Contract performance
Fraud prevention and security Legitimate interests
Website analytics and improvement Legitimate interests
Marketing communications Consent
Legal compliance Legal obligation
Data Transfer:
Your information may be transferred to and processed in countries outside the EEA, including the United States. We ensure appropriate safeguards are in place through:
Standard contractual clauses approved by the European Commission
Privacy Shield frameworks (where applicable)
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
Security Measures:
🔒 SSL Encryption – All data transmitted through our website is encrypted using Secure Socket Layer (SSL) technology with 256-bit encryption
🛡️ PCI Compliance – Our payment processing meets Payment Card Industry Data Security Standards (PCI DSS)
🔐 Access Controls – Only authorized personnel with legitimate business needs have access to personal information
📋 Regular Security Assessments – We monitor for potential vulnerabilities and attacks
🖥️ Secure Servers – Your information is stored on secure servers with firewall protection
👨👩👧 Family-Friendly Protection – We take extra care with any information related to children's sizing and preferences
What We Do:
Regularly update our security practices
Conduct employee training on data protection
Monitor for suspicious activity
Encrypt sensitive data in transit and at rest
Use secure, trusted third-party providers
What We Cannot Guarantee:
No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our website and provide your information at your own risk.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Data Type Retention Period Reason
Order information 7 years Tax and legal requirements
Account information Until account deletion + 2 years Customer service and fraud prevention
Marketing preferences Until you unsubscribe or account deletion To honor your preferences
Website analytics 26 months Google Analytics policy
Customer service communications 3 years Reference and quality assurance
Sizing preferences Until account deletion or 2 years of inactivity To provide better recommendations
Payment information Not stored by us Processed by third parties
When we no longer need your information, we will securely delete or anonymize it.
7. Children's Privacy
7.1 Our Commitment to Children's Privacy
At Sweet Zenith, we specialize in children's pajamas, so we take children's privacy very seriously:
Our website is not intended for children under 13 to use directly
We do not knowingly collect personal information from children under 13 without parental consent
If you are a parent or guardian and believe your child has provided us with information, please contact us immediately
7.2 Information About Children
When you purchase children's pajamas, you may choose to provide information about your child:
Information Type How We Use It
Child's name Personalizing your experience (e.g., "Shop for Emma")
Child's age Recommending appropriate sizes and styles
Child's size preferences Providing better fit recommendations
Child's favorite characters or colors Personalizing recommendations
Our Promises About Children's Information:
Collected only with parental consent
Used only to provide better product recommendations
Never shared with third parties for marketing purposes
Never sold to anyone
Stored securely with extra protection
Parents can access, correct, or delete this information at any time
7.3 If We Discover Underage Information
If we learn we have collected personal information from a child under 13 without parental consent, we will:
Delete that information immediately
Cease any further collection from that source
Notify the parent if contact information is available
8. International Data Transfers
As a global brand, your information may be transferred to and processed in countries other than your own:
Where We Process Data:
United States (primary servers and operations)
Canada (some service providers)
European Union (some service providers)
Other countries where our service providers operate
Safeguards for International Transfers:
When we transfer your information internationally, we take appropriate safeguards to ensure your information remains protected:
Standard Contractual Clauses – Approved by the European Commission for EU data transfers
Data Processing Agreements – With all service providers
Privacy Shield Frameworks – Where app
licable
Binding Corporate Rules – For our internal operations
By using our website, you consent to such transfers.
9. Third-Party Links
Our website may contain links to third-party websites:
Examples Include:
Social media platforms (Instagram, Facebook, Pinterest)
Payment processors (PayPal, Klarna, Afterpay)
Review platforms (Trustpilot, Yotpo)
Advertising partners
Blog references and resources
Important Notes:
This Privacy Policy does not apply to those websites
We have no control over their content or practices
We are not responsible for their privacy policies
We encourage you to review the privacy policies of any third-party sites you visit
10. Text Marketing and Notifications
By providing your phone number at checkout or signing up via our subscription form, you consent to receive text messages from Sweet Zenith about:
What You May Receive:
Order updates and shipping confirmations
Delivery notifications
Exclusive offers and promotions
New arrivals in our children's and adult pajama collections
Bedtime tips and special announcements
Cart reminders
How to Opt Out:
Reply STOP to any text message
You will receive one confirmation message of your opt-out
Your number will be removed from our text marketing lists
Rates and Information:
Message and data rates may apply
Message frequency varies
For help, reply HELP or email us
We do not charge for messages, but your carrier may
11. Email Communications
We love staying in touch! By making a purchase or signing up for our newsletter, you'll receive emails about:
Transactional Emails (required):
Order confirmations
Shipping updates
Returns and exchanges
Customer service communications
Marketing Emails (optional):
New collection launches
Special promotions and sales
Bedtime inspiration and tips
Birthday offers (if you've shared your birthday)
Product recommendations
Managing Email Preferences:
Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email
You'll still receive order-related emails (confirmations, shipping updates, etc.)
Update your preferences in your account settings
Contact us to adjust your email preferences
12. Your Choices and Controls
12.1 Account Settings
You can update your account information anytime by logging into your Sweet Zenith account and visiting:
Account information
Address book
Preferences
Password
12.2 Marketing Preferences
Email: Unsubscribe link in every email
Text: Reply STOP to any message
Postal Mail: Contact us to opt out
Phone Calls: We do not make marketing calls
12.3 Cookie Preferences
Adjust your browser settings to:
Block all or some cookies
Delete existing cookies
Receive notifications when cookies are set
12.4 Do Not Track
Some browsers have "Do Not Track" (DNT) features that signal your preference not to be tracked across websites. Our website does not currently respond to DNT signals. We continue to work with industry standards as they evolve.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.
What Changes:
Our data practices
Legal or regulatory requirements
New features or services
Industry standards
How We Notify You:
Updated "Last Updated" date at the top of this page
Email notification for material changes (if we have your email)
Prominent notice on our website
Pop-up or banner requiring acknowledgment for significant changes
Your Responsibility:
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes constitutes acceptance of the updated policy.
14. California Shine the Light
California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure of personal information to third parties for their direct marketing purposes during the preceding calendar year.
We do not share personal information with third parties for their direct marketing purposes. To make such a request, please contact us at sweetzenith@outlook.com with "California Shine the Light" in the subject line.
15. Nevada Privacy Rights
Nevada residents have the right to opt out of the sale of their personal information. We do not sell personal information as defined under Nevada law. To make such a request, please contact us at sweetzenith@outlook.com with "Nevada Privacy Rights" in the subject line.
16. Virginia Consumer Data Protection Act
For Virginia residents, you have the right to:
Confirm whether we process your personal data
Access your personal data
Correct inaccuracies
Delete your personal data
Obtain a copy of your personal data
Opt out of targeted advertising and profiling
17. Colorado Privacy Act
For Colorado residents, you have similar rights under the Colorado Privacy Act. Contact us to exercise these rights.
18. Connecticut Data Pri
vacy Act
For Connecticut residents, you have rights under the Connecticut Data Privacy Act. Contact us to exercise these rights.
19. Utah Consumer Privacy Act
For Utah residents, you have rights under the Utah Consumer Privacy Act. Contact us to exercise these rights.
20. Your Consent
By using our website, you consent to our Privacy Policy and agree to its terms.
21. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
📧 Email: sweetzenith@outlook.com
🕒 Response Time: We aim to respond to all privacy inquiries within 10 business days.
For privacy-related matters, please include one of these in your subject line for faster processing:
"PRIVACY REQUEST" – For access, correction, or deletion requests
"CCPA REQUEST" – For California residents
"GDPR REQUEST" – For EU residents
"UNSUBSCRIBE" – For marketing opt-out
"PRIVACY QUESTION" – For general questions
Thank You for Trusting Sweet Zenith
Your privacy matters to us, and we're committed to protecting your personal information while bringing cozy, beautiful pajamas to you and your little dreamers. We're honored to be part of your family's bedtime routine.
Sweet dreams — and sweet privacy.
With warmth and wishes,
The Sweet Zenith Team